Founded by Gaja Vičič, LUST.6 is shaped by her multidisciplinary background in art direction, graphic design, and textile art. Gaja approaches flowers as a material for expression: sculptural, emotional, and intuitive, using them to build atmosphere rather than decoration.
She believes that flowers are a medium that invites us to appreciate transient beauty in the moment, creating a deeper connection to the present. Her work is driven by a desire to create moments that feel set apart from the everyday. Through color, form, and natural abundance, she explores the idea that beauty can be immersive, generous, and transformative.
At the core of LUST.6 is a belief in flowers as carriers of feeling, capable of shaping spaces, memories, and shared experiences in a way that feels both grounded and slightly otherworldly.
LUST.6 is a Berlin-based floral design studio collaborating with brands, agencies, production studios, and private clients. Projects range from brand events and editorial productions to weddings and intimate celebrations. Alongside the strong visual presentation, each collaboration is supported by thoughtful planning, transparent communication, and close coordination with vendors, venues, and production teams. Each project is guided by an attentive, empathetic approach and a clear understanding of each client’s needs.
Selected past clients and collaborators
Adidas, Puma, Levis, Bam Wrks, Karol G, Ebay, Adobe, Lululemon, Isla Berlin, Yont Studio, Rhi Dancey, Liquid Studio, 0049x agency, Herr Ober, Studio O, Platte, Volkswagen, Orangerie Neukölln, Cheex, Better Life, Bitvavo, Brammibals, The Hoxton, Format Studio, Delas Studio